SEO since 2018 · UK
Jack Ivison
I've worked in SEO since 2018: local search, ecommerce and, more and more, AI search. I like testing things properly and writing down what actually happened.
- Now
- SEO at Be Visible
- Also
- Founder of Electrician SEO Pro
- In SEO since
- 2018
- #3home filming6,600 searches / mofrom 10
- #8regular saver accounts5,400 searches / mofrom 36
- #8savings bonds3,600 searches / mofrom 100+
- #4medicinal chemistry servicesdrug discovery companyfrom 100+
+227%non-brand clicks, year on year
From client reports
Results
A few of the biggest. The Results page has 55, client by client, with charts.
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1.37M
Google impressions in three months
For a building society, July to October 2026, alongside 39,266 clicks.
Jul–Oct 2026Case study
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19,069
Google clicks in eight months
For a property guardian company. Non-brand clicks a month went from 726 to 1,819 by June.
Jan–Sep 2026Case study
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From 100+ to 4
“medicinal chemistry services” in one quarter
For a drug discovery company. “drug discovery services” went from outside the top 100 to 7th too.
Jul–Sep 2026Case study
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From 10 to 35
Campaign keywords on page one
For a film-location agency in six months. On its full list, top-3 keywords went from 11 to 33.
Mar–Sep 2026Case study
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+227%
Non-brand clicks against a year earlier
For a used equipment marketplace in April 2026: 379 clicks, against 116.
Apr 2026Case study
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From 0 to 29 out of 30
Google Maps top-3 grid points
For “emergency electrician clifton”, after I rewrote a York electrician’s Google Business Profile service descriptions.
Jun–Sep 2026Case study
Since 2018
Experience
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Since Oct 2026
Be Visible
SEO
First hire at a search and digital PR agency, formerly Barrington SEO. Audits, site migrations, keyword research and page plans for clients in law, auctions, property and entertainment.
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Until Oct 2026
The SEO Works
SEO
Agency SEO for national and B2B clients, from a building society and a drug discovery company to plant hire and dental fit-out. Audits, migrations, GA4 and Tag Manager tracking, content and monthly reporting.
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Since 2021
Electrician SEO Pro
Founder
SEO for electricians and nothing else, with client reporting I built myself. Featured in Business Insider.
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2018
Started in SEO
Local SEO first, then ecommerce, then a bit of everything.
Agency-side and direct
Clients
Brands I’ve worked with, agency-side and direct.
- 777 Hire
- Global Guardians
- Gorringe’s
- GoSmokeFree
- Inscyte
- Locations Direct
- Manak Solicitors
- Monmouthshire Building Society
- MyHealthcare Clinic
- Pro-Align
- Stanmore
- Sygnature Discovery
- The Fridge
- Turn Key Dental
- We Buy Any House
- Xpres
Say hello
Contact
Email is the best way to reach me.